Schedule your FREE In-Home Estimate to get flooring with professionals who put you first.

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Windy City Live has always been an extremely gracious host to Empire Today. The following segment, courtesy of Windy City Live, features Val Warner and new Empire spokesman Ryan Salzwedel talking all about how to achieve a wood look.

The weather is getting nicer. You’re looking to change things up. Is it finally time for wood look floors in your home? Not only do wood looks offer stunning visuals as a backdrop to your home’s decor – they can also add value to your home. Let’s explore ways to achieve a wood look.

Solid Hardwood

The wood look is extremely popular. Why not spring for the real deal? Made from a single piece of wood, solid hardwood remains #1. It can last many years with proper care and build your home’s equity. Choose from a variety of stains, plank sizes, species, and finishes in our hardwood flooring product gallery.

Engineered Hardwood

Think of Engineered Hardwood as a genuine wood floor with even more versatility than Solid Hardwood. It can be installed in rooms where Solid Hardwood cannot. Engineered hardwood also has multiple layers stacked on a high-density fiber core, which helps improve its overall durability. It’s even less likely to expand or shrink from humidity changes. See all engineered hardwood products here.

Laminate

If you need to make every dollar count in your home renovation budget, but still want to achieve a wood look – you’ll love the latest laminate flooring options from Empire Today. Advanced high definition printing technology and a large roster of Laminate floors manufactured in the USA exclusively for Empire make it nearly indistinguishable from genuine hardwood. Laminate has really come a long way – it’s highly durable and a great value.

Luxury Vinyl Plank

You can use Luxury Vinyl Plank (LVP) anywhere in your home. Rooms with high humidity or moisture such as bathrooms or basements are not ideal for real wood, but vinyl plank makes an incredible substitute. High durability, excellent stain and moisture resistance, and realistic wood looks make LVP an easy choice. See luxury vinyl flooring from Empire for yourself.

Wood-Look Tile

Not a lot of people associate wood looks with tile, but that is about to change. Thanks to advancements in manufacturer technology, wood-look tile is more popular than ever. Popular gray tones, realistic stains and textures, and the durability of real Tile allow you to achieve a wood look anywhere in your home. Tile isn’t just for bathrooms anymore. Living rooms, bedrooms, and hallways can benefit from the elegance of wood look tile.

Shop for wood look floors at home. We’ll bring you an amazing selection and answer any remaining questions you have. Best of all, your rooms are measured for free. Ready to get started?

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See an Empire Today review from our customers The Paynters. Learn more about their experience with receiving new carpet in their home and the Empire Today installation process.

“We just bought a new house,” says Mike Paynter, Empire Today customer. “Our number one priority was getting carpet.”

And, we’re expecting a baby! We have a lot going on right now, so we called Empire,” says Krista Paynter, Mike’s wife.

“Our sales associate was great. He brought us all kinds of samples,” adds Mike.

“Installation was super easy! They even double-checked the order with me before they started,” Krista says.

“Actually, the carpet changed the whole look and feel of our house,” says Mike.

It’s so soft you could sleep on that,” says Krista.

“I might have to a few times,” jokes Mike, to which Krista replies, “Yeah.” The couple laughs.

The video concludes with the Empire jingle: 800-588-2300 Empire Today.

If you’re ready for a similar experience, don’t hesitate to schedule a FREE In-Home Estimate:

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Here’s how shopping at Empire® works:

1. It starts with a FREE In-Home Estimate scheduled online or by phone at (800) 588-2300.
2. An experienced Sales Representative will come to your home with hundreds of products to choose from—that way, you can feel the different textures and pick out the right colors that work best with the décor in your home.
3. A Sales Representative will accurately measure your rooms, give you a fully installed price with no hidden fees, and even provide attractive financing options on approved credit.
4. You won’t have to wait weeks for your new floors-it doesn’t matter if you chose Carpet, Hardwood, Laminate, Vinyl or Tile. A professional installation team can usually get to work as soon as the next day for in-stock styles.
5. Installers will move your furniture, remove your old flooring, install your new floors, put your furniture back and clean up after the job is done. These experienced pros treat every job with precision, skill, and pride.
6. Empire stands behind our work with a one year installation warranty.
7. Before the installers pack up, you’ll walk through the rooms with them to make sure the job is done exactly to your satisfaction.

Finally, look down and smile—you have the new floors you’ve been wanting and, of course, your room looks fantastic. That’s why Empire is a lot different.

Ready to experience the Empire difference for yourself?

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Can’t get it out of your head? Share it with friends and family. Even pets and babies love the Empire Commercial ending tag.

Wondering about previous Empire Commercial ending tags? Since the 1970′s, Empire has been a presence in TV ads through our many commercials showcasing our quality products. Sit back and enjoy:

The Empire Man got himself into a humorous situation, but still manages to tell us about Empire’s name-brand carpet, Next Day* delivery and more.

Vintage Empire Carpet TV Commercial Video: Don’t Be a Marching Toy

The Empire Man shows us why it’s best to shop at home for flooring with Empire and skip the hassle of traveling to retail stores. He even adds a reminder to schedule a free estimate.

Vintage Empire Carpet TV Commercial Video: 1983 Hat Story

Listen to the Empire Man’s story to discover why there is no other company quite like Empire! Excellent customer service, affordable prices and convenience are all part of the Empire experience.

^{*any offers or sales mentioned in vintage Empire commercials are no longer valid}

Creating an Advertising Legacy with a Man and a Jingle

From New York to Los Angeles, people across America recognize Empire TV commercials because of two distinct things: The Empire Man and The Empire Jingle. The Empire Man was introduced in 1977 and later adapted into the popular animated TV character that has grown to become a cultural icon. The Empire Man originally appeared on TV as a role played by Lynn Hauldren. Contrary to popular belief, the Empire Man was not the company’s owner, nor was he a sales representative or installer. In the late 1970s, Hauldren was an advertising copywriter who worked for the Empire brand. The company’s owner, during the time, requested he play the Empire Man role after unsuccessfully auditioning several other actors. He was the friendly face that appeared on television sets telling families all about Empire’s name-brand carpet and affordable prices. Each spot ended with the memorable Empire Today Jingle. C’mon, sing it with us: “eight hundred, five-eight-eight, two, three-hundred Empire Today!” Hauldren also wrote and recorded the jingle with an a cappella group, The Fabulous 40s. The famous Empire Today advertising jingle has made the Empire Today phone number (800-588-2300) one of the most recognized numbers in the country. We’re proud of these pieces our Empire history. Not only have they remained in the memories of many, they have helped shape the brand and mission that we support today: to provide convenience, quality and professionalism throughout the process of getting new carpet, flooring and window treatments.

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